Analysis of VK page online. VKontakte page statistics. How to open and study statistics

The April Fool's joke of 2016 was a success: users, slightly worried, got their bearings and, sighing with relief, accepted the updated rules as a blessing.

Change for the better

Upgraded features:

  • "Tell friends";
  • notification button;
  • attachments to messages;
  • page visit statistics button, etc.

If the previous version of “Visit Statistics” was located directly under the audio recordings, the new one was moved under the avatar.

How to view statistics on VK in the new version

Under the personal image (photo), to the right of “Edit”, a graphic image appeared in the form of three small rectangles of different sizes. It is active only for those users. who have more than 100 subscribers (not friends!) similar to the old version.

Below I have described the graphs and what they show.

  1. Chart No. 1 has three tabs: traffic, audience coverage and subscriber activity in relation to the owner’s page.
  2. Graph No. 2 displays the percentage dependence of page visits on gender and age.
  3. Graph No. 3 introduces the geographical location of visitors.
  4. Graph No. 4 shows the growth/decrease in the number of subscribers.

On the same page, at the top right there is a useful “Upload statistics” button. You download an EXCEL spreadsheet that concentrates and analyzes data from previous charts.

More subscribers, good and different

After solving the question “How to view VKontakte statistics in the new version,” a new problem appears: the lack of the required number of subscribers. Where to get them, how to attract them?

  1. View your friends list. You indiscriminately agreed to friendship requests, you don’t know many of them, you never communicated, you just rejected their offers to buy, visit, look in. By removing strangers from the Friends tab, you automatically transfer them to the subscribed subgroup.
  2. Wander through groups, leave requests yourself, communicate. The method will work if people trust you. Depends on personal charm and the ability to interest the interlocutor.

Register and work on sites like Turbo Liker. For likes, reposts and bonuses for yourself, you write reviews, tag other users, subscribe to pages and groups of other people.

There is a solution: improve your content, revise your topics, become interesting and useful. Follow the rule “What you put time into, you get what you put into it.”

Cui prodest

Does a simple user need accounting and control of likes, visits, and unsubscribes? Once again make sure of your popularity, satisfying your insatiable ego? Or fall into depression, feeling like an unhappy loner in a large computer space?

Any counter on the site shows how much others need you, your information or products. There are three main types of social media users:

  • communication lovers, online adventurers;
  • promoters promoting products on any platform;
  • agents of influence that form waves of approval or disapproval of events and products.

Each surge of activity relative to the coordinate axes means increased group interest, the formation of a target audience and increased profits.

A close analysis of the “stuffing-outburst” correspondence specifies the date and source of changes, and highlights valuable facts from the general information flow.

Conclusion

VKontakte is becoming more convenient, including for mobile applications. You can optimize the functions of the new interface by downloading the updated version of the VKOpt (VKontakte Optimizer) program. I hope that the topic: how to view statistics on VK in the new version has been fully covered.

Write your comments, ideas, opinions, I will be very interested.

In this article, interesting for users, I will help you explain what it is VKontakte page statistics. The fact is that this feature is quite new, and for this reason, many users are confused about how to use it.
Many regulars and some businessmen of this network ask themselves the following questions:

  1. How can and should you correctly view the statistics of a VKontakte page?
  2. How to see unique visitors on your page?
  3. How to enable page statistics?
  4. Can I find out the statistics of page visits?

These are not all questions, but some of the most popular ones that VK users want to know the answer to.

So, in order to find out the statistics of the VKontakte page, you need to click on the button located in one of the columns (second left) of managing your VK page, which is located in the same place as your photo albums, videos and audio recordings. And this button is called “Page Statistics”. Here's what it looks like:

How to look at the statistics of a VKontakte page?

But to use the function that the contact site can provide you with for your independent viewing of the VKontakte page statistics data you need. What do you need to do so that that same statistics button appears on your page, which, mind you, appears there automatically, automatically? — You need to have at least 100 subscribers who follow you. In another case, for the period of 2013, you will not have this button. And accordingly, you will not be able to view statistics in contact on your page. But over time, everything changes. Or get your 100 subscribers.

There will never be too many subscribers, so this is an opportunity to “kill two birds with one stone.” And subscribers will appear, and it will be possible to view them, but only your statistics, know this.

How to enable VKontakte page statistics?

Enabling page statistics to see unique visitors is very simple. To do this, you just need to click on the familiar statistics button.


At the top you will see a menu for managing statistics in a contact, which consists of four functions:




You can view VKontakte statistics by geography. In this interesting section you will find out how many visitors you had, and from which countries and cities. For some users this is very, very important.


Now you definitely know how to use it VKontakte page statistics.

Active users who use the VKontakte social network and their personal page not only for the purpose of communicating with friends, but also for other purposes, for example, commercial ones, may be interested in looking at the page statistics. This can be useful, for example, to provide your statistics to advertisers for selling or promoting products/brands through it, as well as just out of personal interest, to roughly understand which audience is actively visiting your page. In this article, we will consider who and how can view the statistics of a page in VK.

Table of contents:

How to view page statistics in VK

The VKontakte social network is created in such a way that access to statistics is available only to popular users. It is believed that if a person has more than 100 human followers, he is quite popular, and he may need to know the statistics of his page. That is why only a user with 100 or more subscribers can view statistics in the manner described below.

Please note: Subscribers in this case do not mean friends. That is, you can have as many friends as you like, but access to statistics will be open only if more than 100 people follow your page. Subscribers are users who sent you a friend request, but you did not approve it, or users who were previously your friends, but you deleted them.

To view page statistics in VK, you need to do the following:


After this, you will be redirected to a page where statistics are collected.

How to correctly read page statistics on VK

On the statistics page on the VKontakte social network there are many different graphs and diagrams from which you can find out all the information of interest about the users who visit your page. However, the specific names of people who visited the page cannot be determined in this way. The VK page statistics tool is necessary to assess the number of users who are interested in you. This can be used in the future to increase popularity.

The statistics page has three tabs: attendance, reach, and activity. Let's look at each of them in more detail.

Attendance

The “Attendance” tab in the statistics collects information about who visited your page. Let's look at each of the parameters one by one:


As you can see, from the “Attendance” tab you can get a rough idea of ​​the people who follow you and visit your page.

Coverage

The “Reach” tab collects statistical data on how many users saw your latest publications: on the wall, photos, videos, and so on. These statistics are divided into the following points:


This is where the capabilities of the “Coverage” tab end.

Activity

On the “Activity” tab, you can see the audience’s reaction to the content that you publish on your page. Here, the graph can display up to 5 parameters: “Like” marks, comments on content, reposts of your publications, mentions of your page, the number of hides of published content by users.

You often wonder how popular you are on VKontakte? How many users are interested in your personal life or published posts? Let me answer for you – often. Since you are looking at this page now not by chance, but in the hope of getting specific numbers and even names.

Let's immediately discuss one nuance - there is one method to look at the statistics of a page in VK. It is official, provided by the standard functionality of the social network.

Using third-party methods found on the Internet - inevitably leads to loss of access to your page or a banal money scam.

The official way to view VKontakte page statistics

The administration provides the ability to view statistics to all users with more than 100 subscribers on their account. You can overcome this “threshold of popularity” simply by increasing their number. I have no right to recommend specific services; finding them on your own will not be difficult.

Most services offer two options for cheating:

  • Bots are automatically registered accounts. After a short time they become so-called “Doggies”, but they do not disappear from subscribers.
  • Offers are pages of real people performing tasks for money. By choosing this option, you risk losing access to statistics due to the gradual increase in “unsubscribes”.

To find out the missing quantity, open the main profile page, paying attention to this section.

Did you notice? I used exactly this method. Once you get it done, move on to the next step.

To open the statistics section, click the button with three horizontal dots under your avatar.

The interface of the tool we are looking for will open.

On mobile phones – Android and iPhone

Mobile phone users can access statistics using the mobile version of the site.

Log in to m.vk.com, select “Version for computers” (the link must be opened using a browser), repeat the steps described above.

The official application, available for download on Google Play and the App Store, does not contain the necessary functionality.

Correct analysis of data from statistics

When you open your profile statistics page, you will be faced with a lot of graphs and confusing concepts. Therefore, I propose to take a short tour, and then analyze all the numbers using my example.

First tab – coverage, shows how popular the published content is. Not only direct reach is taken into account - friends and subscribers, but also viral(full) – obtained thanks to reposts, views in the feed.

Jumps in the graph clearly indicate the publication of content. As you can see, I'm not very popular.

Below are graphs that indicate some of the characteristics of your audience:

  • Gender and age;
  • Location;
  • The device from which the user was authorized at the time of viewing.

VKontakte displays a person’s location not according to the IP address, but according to the city specified in the settings. Take this into account when analyzing.

The second tab (the most interesting) – attendance, displays the number of people who visited the profile, without indicating First Names, Last Names or even id. There is a slight disappointment on the other side of the monitors, but nothing can be done.

I’ll warn you again - no programs, for example, “My Guests”, will give you the above list.

The graphs below show additional information about visitors.

Take into account a small feature - the visitor’s age is displayed not based on the date of birth, but on the onset of a new calendar year.

Tab – activity, displays summary information on the number of likes and comments for a certain period of time.

When you reach 10,000 subscribers, information about each publication separately will become available.

Instead of a conclusion

Above, I tried to describe in as much detail as possible all the subtleties when working with this tool, missing three important questions:

  1. Uploading account statistics. You can download a file with all the data to your computer (you will need Microsoft Excel or Google Docs to work), but it is much more convenient to use the Web interface.
  2. View statistics of someone else's account. In such articles, the “Popsters” service is often mentioned, created to work with VK groups, but not with personal pages. Apart from general information about the number of posts, likes and comments, you will not find anything.
  3. An additional source of information will be the service created by the VK team for its tenth anniversary. It is located at

In the new version of VK, the “Settings” item is located in the drop-down menu at the top of the site. You need to click on the top right where your name is written next to your avatar. There is also a triangle pointing down. When you click there, a small menu will appear - there will be a settings item in it. To open the settings, you need to click on the word a second time "Settings".

Where are the settings in the VK mobile application?

  1. Fifth button on the bottom row.
  2. Gear button at the top right.

Where is the exit on VKontakte?

The exit is there, in the drop-down menu. In the new version of VK there is a button to exit the site:

Where is “My Answers” ​​(notifications) in the new version of VKontakte?

In the new version of VK, the “My Answers” ​​item is located in the new notification section under the bell sign (at the top of the site in the blue bar on the left). New likes, replies, mentions, friend requests, birthdays and all other events appear there. When something new appears, there will be a red circle on the bell sign.

Next to the bell at the top of the site there is a “notes” icon - this is music. Click on it and the player will open - that's where it is. And after you turn on the music, control buttons will appear in place of the “notes” icon: back, pause, forward, rewind.

Where are friends' birthdays in the new version of VKontakte?

Notifications (alerts, reminders) about friends’ birthdays in the new version of VKontakte appear in the notifications section - in the same place as “Like” marks, friend requests, etc. We described how to find the notifications section just above. This is the button with the bell sign:

You can see all your friends' birthdays. First, open the “Friends” section (through the menu in the left column), and then in the right column, at the top, find the calendar icon next to the words “My Friends”. The calendar will open and all the birthdays will be there. You can scroll through the months using the left and right buttons. You can open your calendar even faster using this link: calendar.

For more details, see this manual:

Searching for people in the new version of VKontakte is located at the top of the screen on the blue bar. Just click on VKontakte on the field with the inscription "Search" and start typing the name of the person you want to find:

The site will suggest people to you (friends will be shown first). Then press "Show all results" or press “Enter” to view the search results in more detail. After this, in the right column you can switch the search mode to “People” to clarify the city, age, date of birth.

It’s even easier to search for people on VKontakte like this:

Also see these good instructions on the search topic:

The statistics button in the new version of VKontakte is located on your page under your photo (avatar), but only if you have more than 100 subscribers. If there are less than 100 subscribers, then the button is not there. In the statistics you can see the traffic to your page, the gender and age of the guests, what cities they are from, and the like. To open statistics, click on the button with a picture in the form of graphs under your main photo:

And if you don’t have 100 subscribers, then you can also look at statistics, but more limited. You can view it at this link.